Sabrinna Lugo

I’m a creative marketing professional who specializes in social media management, content creation, and brand promotion. I excel at developing campaigns, designing promotional collateral, and managing sponsorships and partnerships to drive engagement and revenue growth. I’m passionate about blending visual storytelling with data-driven strategy to deliver impactful community experiences.

PROFESSIONAL EXPERIENCE

Marketing Specialist
The Keller Pointe

04/2025 - Present,
Achievements/Tasks:

• Created engaging social media content (graphics, video, and copy) to promote local programs, events, and seasonal initiatives, driving community participation and awareness.
•Designed promotional publications and marketing collateral, including event posters, flyers, road signs, and digital graphics, ensuring consistent branding across print and digital platforms.
•Developed and managed paid and organic advertising campaigns to boost memberships, event attendance, and program registrations.
•Built and maintained sponsorships and community partnerships to expand program reach and generate additional revenue opportunities.

•Increased community engagement within the facility by promoting member-focused initiatives, events, and programs that encouraged participation and connection.

•Oversaw social media presence and content strategy, increasing engagement, traffic, and audience growth across platforms.
• Researched competition, market trends, and campaign strategies to inform creative direction and optimize marketing ROI.

Social Media Manager
Solo Stove

11/2021 - 08/2022,
Achievements/Tasks:

• Crafted engaging, high-quality content tailored to diverse audiences across social media platforms, email campaigns, and blogs, driving increased engagement and brand loyalty
• Strategized and executed innovative social media campaigns across multiple platforms and international markets, ensuring cohesive messaging and global brand alignment.
• Effectively managed content calendars, collaborating with internal teams and external partners to deliver polished assets on time and achieve campaign objectives.
• Analyzed social media metrics using advanced analytics tools, delivering insightful weekly reports that informed data-driven strategies for continuous improvement.
• Designed and led a robust Content Creator Program, consistently generating high-quality user-generated content to expand brand reach and deepen audience connections.

KEY WINS

• Created a 2537.65% increase in TikTok followers
• In 2022 Gained 733,000 New Followers across 18 Social Channels
• Developed and Executed a Content Creator Program

SKILLS

• Proficient with Canva
• Proficient in Adobe Premiere Pro & Rush
• Strong understanding of recognizing and executing Social Trends
• Branded Facebook group management and engagement
• Content management systems (CMS)

ACHIEVEMENTS

Feature in Outside Magazine (10/2022)
Fired up Employee of the Month (Solo Stove) (10/2020)

Editor and Producer
Solo Stove

08/2022 - 07/2024,
Achievements/Tasks:

• Directed and filmed User Generated Style Content, aligning with brand guidelines for soft product launches.
• Responsible for creating and editing sales-driven video ads using a combination of existing B-roll and User Generated Content (UGC).
• Edited and produced short-form videos for YouTube, TikTok, and Instagram, ensuring each piece was optimized for engagement and audience retention on each platform.
• Coordinate with influencers and content creators to gather and organize campaign-specific content for various projects.
• Remain detail-oriented, with a keen eye for composition, pacing, and continuity in video editing.
• Coordinate props, models, locations, and equipment to ensure seamless execution and optimum visual impact.