Sabrinna Lugo
I am a skilled content creator, passionate about innovating the status quo of traditional storytelling. I am experienced in developing creative concepts and executing them for a variety of platforms, leading to brand-shifting audience growth and engagement. Now, I am seeking a new challenge in the content space where my skill set can be put to the test, contributing to the success of a dynamic team.
PROFESSIONAL EXPERIENCE
Editor and Producer
Solo Stove
08/2022 - 07/2024,
Achievements/Tasks:
• Directed and filmed User Generated Style Content, aligning with brand guidelines for soft product launches.
• Responsible for creating and editing sales-driven video ads using a combination of existing B-roll and User Generated Content (UGC).
• Edited and produced short-form videos for YouTube, TikTok, and Instagram, ensuring each piece was optimized for engagement and audience retention on each platform.
• Coordinate with influencers and content creators to gather and organize campaign-specific content for various projects.
• Remain detail-oriented, with a keen eye for composition, pacing, and continuity in video editing.
• Coordinate props, models, locations, and equipment to ensure seamless execution and optimum visual impact.
Social Media Manager
Solo Stove
11/2021 - 08/2022,
Achievements/Tasks:
• Crafted engaging, high-quality content tailored to diverse audiences across social media platforms, email campaigns, and blogs, driving increased engagement and brand loyalty
• Strategized and executed innovative social media campaigns across multiple platforms and international markets, ensuring cohesive messaging and global brand alignment.
• Effectively managed content calendars, collaborating with internal teams and external partners to deliver polished assets on time and achieve campaign objectives.
• Analyzed social media metrics using advanced analytics tools, delivering insightful weekly reports that informed data-driven strategies for continuous improvement.
• Designed and led a robust Content Creator Program, consistently generating high-quality user-generated content to expand brand reach and deepen audience connections.
Social Media Support Agent
Solo Stove
02/2021 - 11/2021,
Achievements/Tasks:
• Utilized Sprout to engage with customers across various social media platforms, ensuring timely and professional responses.
• Provided exceptional customer support by addressing inquiries related to shipping, tracking, product information, and warranty claims, maintaining a positive and empathetic tone.
• Fostered strong customer relationships through active engagement and community-building efforts within a private Facebook group.
• Created and maintained a resource library of frequently asked questions and responses to streamline customer interactions.
KEY WINS
• Created a 2537.65% increase in TikTok followers
• In 2022 Gained 733,000 New Followers across 18 Social Channels
• Developed and Executed a Content Creator Program
SKILLS
• Proficient with Canva
• Proficient in Adobe Premiere Pro & Rush
• Strong understanding of recognizing and executing Social Trends
• Branded Facebook group management and engagement
• Content management systems (CMS)
ACHIEVEMENTS
Feature in Outside Magazine (10/2022)
Fired up Employee of the Month (Solo Stove) (10/2020)