CREATIVE MARKETING & CONTENT PROFESSIONAL

Creative marketing professional with experience developing campaigns, content, and brand experiences across digital, social, video, and traditional channels. Skilled in turning business objectives into engaging creative concepts, visual direction, messaging, and audience-focused content. Experienced in managing projects from initial idea through execution, collaborating across teams, coordinating creators and talent, and adapting content for different brands, audiences, and platforms

CORE SKILLS

Creative & Brand: Creative Concept Development | Visual Storytelling | Creative Direction | Brand Development | Campaign Development | Creative Briefs & Guidelines | Copy & Messaging

Marketing & Strategy: Content Strategy | Social Media Strategy | Paid & Organic Campaigns | Audience Engagement | Campaign Planning | Performance Analysis | Market & Trend Research

Production & Collaboration: Video Production & Editing | Photography Direction | Creator & Talent Coordination | Cross-Functional Collaboration | Project Management | Production Planning | Stakeholder Communication

PROFESSIONAL EXPERIENCE

Social Media Content Manager

Transworld Prospere | Apr 2026 – Present

  • Lead content and creative development across multiple brands, establishing visual direction, messaging, and consistency across digital channels.

  • Develop integrated campaigns that translate marketing and business objectives into engaging concepts, content, and audience experiences.

  • Create content across social media, advertising, video, digital resources, web, and brand collateral.

  • Build repeatable creative systems and guidelines that allow campaigns to adapt across brands, audiences, markets, and platforms.

  • Partner with marketing leadership, subject matter experts, and internal stakeholders to develop content that supports broader brand and business goals.

  • Manage multiple creative projects from planning through execution, balancing timelines, feedback, changing priorities, and production needs.

Marketing Specialist

The Keller Pointe | Keller, TX | Apr 2025 – Apr 2026

  • Developed and executed marketing campaigns supporting programs, events, memberships, and community initiatives across digital and traditional channels.

  • Created campaign concepts, visual direction, messaging, and promotional materials for social, web, print, advertising, and on-site experiences.

  • Planned and directed a brand photoshoot from concept through production, coordinating community talent, logistics, shot needs, and creative direction.

  • Designed marketing collateral including digital graphics, environmental signage, web assets, event materials, print pieces, and social content.

  • Collaborated with internal teams, sponsors, community organizations, and external partners to coordinate campaigns and promotional initiatives.

  • Managed paid and organic campaigns designed to increase awareness, participation, registrations, and community engagement.

  • Used audience insights, competitor research, cultural trends, and campaign performance to inform marketing and creative decisions.

Video Editor & Content Creator

Solo Stove | Southlake, TX | Aug 2022 – Jul 2024

  • Concepted, filmed, and edited social, campaign, and advertising content for YouTube, Instagram, Facebook, and paid digital media.

  • Developed creative from initial concept through final production, establishing visual style, messaging, pacing, and platform-specific execution.

  • Coordinated with external creators and freelancers, communicating creative needs, managing deliverables, and sourcing user-generated content.

  • Reviewed and selected creator content based on brand standards, campaign objectives, and channel needs.

  • Directed and produced UGC-style content designed to create authentic, relatable, and community-driven brand experiences.

  • Produced performance-focused advertising creative while balancing storytelling, brand identity, and commercial objectives.

  • Collaborated with marketing and creative teams to translate campaign objectives into engaging content.

Social Media Manager

Solo Stove | Southlake, TX | Nov 2021 – Jul 2022

  • Managed content planning, creation, scheduling, and publishing across 11 social media channels serving U.S. and international audiences.

  • Coordinated with external creators to support a consistent pipeline of community-driven social content.

  • Adapted content and messaging for different audiences and regional markets while maintaining a cohesive brand identity.

  • Analyzed audience insights and content performance to refine social strategy and identify opportunities for growth.

  • Managed community engagement across global audiences, strengthening customer relationships and identifying emerging conversations and content opportunities.