TURNING REAL MOMENTS INTO BRAND STORIES
At Solo Stove, community was at the heart of the brand. I helped coordinate, curate, and create UGC that brought real customer experiences into our social channels while keeping the content authentic to both the creator and the Solo Stove brand.
CREATOR &
COMMUNITY CONTENT
THE OPPORTUNITY
A BUILT-IN COMMUNITY
WORTH AMPLIFYING
Solo Stove had an active community already sharing how its products fit into their lives. The opportunity was to bring those moments into the brand’s channels in a way that felt genuine, while creating a steady stream of content that could support launches, campaigns, and everyday storytelling
FROM CREATOR TO CHANNEL
I coordinated with creators and community members to bring UGC into Solo Stove’s social ecosystem, managing content needs and deliverables while reviewing submissions for brand fit, quality, and channel relevance.
The goal wasn’t to make every piece feel overly polished. It was to preserve what made the content feel real while making sure it still felt unmistakably Solo Stove.
COMMUNITY IN ACTION
CREATOR-STYLE CONTENT
Creator Coordination • Curation
CREATOR CONTENT
Created by @Sara Brown
Creator Coordination • Curation
CREATOR CONTENT
Created by @bowrabrittany
Creator Coordination • Curation
UGC-STYLE CONTENT
Concept • Production • Editing
MESA
For the launch of Solo Stove Mesa, I created a UGC-Style content designed to introduce the tabletop firepit through a relatable, social-first experience rather than a traditional product ad.
The piece focused on the kind of moment Mesa was built for:
bringing people together.
FEATURED IN
Outside later featured the Mesa Video in its coverage of Solo Stove’s approach to community-driven marketing. I was also interviewed for the piece, sharing my perspective on audience engagement, platform strategy, and the role UGC played in building the brand’s online community.
COMMUNITY FIRST
The strongest content didn’t always come from the biggest production. Sometimes it came from understanding what the community already loved about the brand and giving those stories a larger place to live.
That experience shaped how I approach creative work today: start with the audience, protect what makes the story feel authentic, and build from there.
LET’S CREATE SOMETHING EPIC
Got a big idea, a bold vision, or a project that needs some creative fire? Let’s bring it to life! Drop your details, and I’ll get back to you in a flash. Excited to bring something awesome to life with you!